Out Story Old

  • 2002 – 2012

    • First store opening in 2002, still as Pet Center Marginal, with a hospital of high complexity<l/i>
    • World’s first 24-hour Pet retail operation
    • First opening of a store outside the State of São Paulo
    • First distribution center

  • 2013 – 2014

    • WarburgPincus Investment
    • Management professionalization
    • Meritocracy culture
    • New store concept under a new brand: Petz

  • 2015 – 2018

    • Geographic expansion to new markets
    • Business Analytics implementation
    • Digital Omnichannel Strategy Development

  • 2019

    • National Expansion
    • Launch of the Seres Brand
    • Inflection point on the scale of the digital platform in 2020