Management, Board and Committees

Board of Directors

Name Position Election Year Term of office
Claudio Roberto Ely Chairman and independent member 2022 2024 ASM

Mr. Claudio Roberto Ely is a senior consultant at Warburg Pincus. Prior to that, Mr. Ely was CEO at Drogasil S.A., where he led the company’s IPO process in 2007 and participated in the merger of Drogasil with Raia S.A., which resulted in Raiadrogasil S.A., Brazil’s largest pharmacy chain.
Mr. Ely was also CEO and held management positions at Banco Geral do Comércio, and was Managing Director at Camargo Correa Metais. Mr. Ely is currently a member of the Boards of Directors of Pet Center, DIMED Distribuidora de Medicamentos and Petrobrás Distribuidora, and a member of the Advisory Council of Eurofarma Laboratórios and Sequoia Logística. He holds a degree in Civil Engineering from the Federal University of Rio Grande do Sul.

Eduardo Terra Independent member 2022 2024 ASM

Mr. Terra holds a bachelor’s degree in business administration from Escola Superior de Propaganda e Marketing (ESPM), a postgraduation degree from Fundação Instituto de Administração (FIA) and a master’s degree from University of São Paulo. Mr. Terra has been serving as deliberative advisor to Savegnago Supermercados since 2014 and to Lopes Supermercado since 2016. He also serves at the strategy and innovation committee of Center Norte since 2017 and at the advisory board of Extrafarma / Grupo Ultra since 2018. He is also a partner at BTR Educação e Consultoria and Évolus Educação Digital, and serves as president of the Brazilian Society of Retail and Consumption – SBVC.

Gregory Louis Reider Member 2022 2024 ASM

Mr. Gregory holds bachelor’s degrees in Economics and International Relations from the Yale College. Mr. Gregory Louis Reider is the Chairman of the Board of Lojas Uniao 1A99 S.A., Chairman of the Board of Sequoia Transportes e Logistica S.A., and senior consultant at Warburg Pincus, a global private equity investment manager and controlling shareholder of Pet Center. Prior to that, he was Principal at Warburg Pincus from 2012 to 2020, led the private equity area of BR Partners, an investment bank focused on medium-size companies, and worked at Och-Ziff Capital Management, carrying out alternative investments in energy and emerging markets. He was a Board member of Omega Geração.

Irlau Machado Filho Member 2022 2024 ASM

Mr. Irlau Machado Filho graduated in Business Administration, Economics and Political Science from Augustana College and took extension courses in Managerial Economics, Management Information Systems from the University of South Dakota. Since 2014, Mr. Irlau Machado Filho has held the position of CEO of Grupo Notredame Intermedica. Between 2006 and 2014, he served as CEO of A.C. Camargo Cancer Center and previously held leadership positions at Medial Saúde, Banco Santander and Citibank. Thus, he has recognized experience in the areas of operations, people management, finance and strategy, with a solid career in the healthcare segment. Mr. Irlau Machado Filho is also a member of the Board of Directors of Grupo NotreDame Intermédica and Localiza.

Ricardo Dias Mieskalo Silva Independent member 2022 2024 ASM

Mr. Ricardo Dias graduated in Business Administration with focus in Marketing and International Business from Kelley School of Business at Indiana University and completed the AB Inbev Executive MBA at INSEAD, as well as Marketing specialization courses at Stanford Graduate School of Business and Kellogg School of Management. For almost 20 years, Mr. Ricardo Dias held several roles in Marketing at Ambev / Anheuser-Busch InBev around many countries, including England, Canada, China, Mexico and AB InBev’s global office in New York, receiving several international Marketing and Communications industry recognitions. In 2018, Mr. Ricardo accepted the position of Vice President of Marketing for Ambev in Brazil, through which he served for almost two years. In December 2020, he co-founded Adventures, Inc, a digital marketing and brand management agency.

Sergio Zimerman Member 2022 2024 ASM

Mr. Zimerman is our chief executive officer and founder. He created our brand (originally under the name Pet Center Marginal) in 2002 after identifying an underpenetrated market with a shortage of competitors. He holds a bachelor’s degree in business administration from UNIP – Universidade Paulista and an MBA in retail from the University of São Paulo. He has also taken executive courses in Europe and in the U.S. Early in his career as an entrepreneur, he founded companies in different retail segments, as for example, clothes and beverage. As our founder and chief executive officer, he has led our initial expansion, which in ten years reached the mark of 27 stores and a turnover ratio of R$200 million in 2012. In 2013, WP became our shareholder and Mr. Zimerman became a member of our board of directors, responsible for implementing our professionalization. We now have 110 stores, a turnover ratio of R$1.2 110 billion and also provide veterinary services under our brand Seres. Mr. Zimerman won the Entrepreneur of the Year award by the Shopping Mall Store Owners Association (ALSHOP) in 2018, intends to transform Petz into the largest and best chain of pet shops in Latin America

Tania Zimerman Member 2022 2024 ASM

Ms. Zimerman holds a bachelor’s degree in management process and an MBA in retail from UBS University in São Paulo. In 2002, she started her career serving in our back-office department and was responsible for structuring certain departments, implementing management processes and coordinating the launch of new stores. She also led the first change in our internal systems and was responsible for developing our accounting department and our back-office structure. Ms. Zimerman also contributed to the creation of our loyalty program and created some new concepts within our stores, such as a unified reception and our first grooming center, where the tutors are able to watch their pets during the entire procedure. She also developed the Pet Safari which is located in our head office, seeking to create a different environment for the exposure of pets. From 2013 through 2019, she directly coordinated the two franchisees we had at the time. In 2016, Ms. Zimerman also created the Petz Play, our recreational space.

Board of Executive Officers

Name Position Election Year Term of office
Aline Ferreira Penna Peli CFO & IRO 2022 2024 ASM

Mrs. Aline holds a degree in Business Administration from Fundação Getúlio Vargas, has almost 20 years of professional experience, having been, prior to joining the Company, Executive Director of Strategy, M&A, Business Development, Venture Capital and Investor Relations at Arezzo&Co, where she worked for around 5 years. Mrs. Aline also has 14 years of professional experience in the Financial Market, in the Buy-Side Equity Research area, having been a senior analyst at HSBC Asset Management and Bradesco Asset Management with a focus on companies in the Consumer and Retail segment in Brazil and Latin America, in addition to Private Equity and Investment Banking/M&A.

Luciano Rocha Sessim Officer 2022 2024 ASM

Mr. Sessim holds a bachelor’s degree in business administration and an MBA in strategic marketing from Unisinos in the state of Rio Grande do Sul, Brazil. From 2012 to 2015, he served as an officer at Walmart, where he adjusted the Brazilian operations to the global best practice. He joined us in 2015 as the executive officer of trade, marketing, and foreign trade, where he implemented our strategic planning for products categories, our quantitative planogram, and annual joint business plan with industries, increasing store productivity and commercial margins in 1000 bps in the past five years.

Marcelo Silveira Maia Vice-President of Digital and Supply Chain 2022 2024 ASM

Mr. Maia holds a bachelor´s degree in Electrical Engineering from the State University of Campinas (UNICAMP), an Executive MBA from the Instituto de Ensino e Pesquisa/Institute of Research and Teaching (INSPER), and a post-graduate degree in Supply Chain and Logistics from the Massachusetts Institute of Technology (MIT). Mr. Maia has more than fifteen years of experience in the retail market, areas in which he´s worked in many leadership positions, such as Supply Chain Manager at Carrefour for Brazil. In 2012, he joined Petz responsible for E-commerce, supply chain, and logistics. In 2022, he became the Vice-President of Digital, IT and Supply Chain. Mr. Maia does not hold positions in other third sector companies or organizations.

Rodrigo Fernandes Cruz Vice-President of Expansion, Operations and Engineering 2022 2024 ASM

Mr. Cruz holds a bachelor´s degree in Business Administration and an MBA in Business Management from Fundação Getúlio Vargas (FGV). He has more than twenty years of experience in retail, especially in Operations and Expansion areas. Before joining Petz, Mr. Cruz worked at Hering, where he acted as Regional Operating Manager (RJ/MG/BA) and General Self-owned Stores Manager. In 2015, Mr. Cruz joined the company as Expansion and Operations Director and, in 2022, became the Vice-President of Operations, Expansion and Engineering. Mr. Cruz does not hold positions in other third sector companies or organizations.

Sergio Zimerman Chief Executive Officer 2022 2024 ASM

Mr. Zimerman is our chief executive officer and founder. He created our brand (originally under the name Pet Center Marginal) in 2002 after identifying an underpenetrated market with a shortage of competitors. He holds a bachelor’s degree in business administration from UNIP – Universidade Paulista and an MBA in retail from the University of São Paulo. He has also taken executive courses in Europe and in the U.S. Early in his career as an entrepreneur, he founded companies in different retail segments, as for example, clothes and beverage. As our founder and chief executive officer, he has led our initial expansion, which in ten years reached the mark of 27 stores and a turnover ratio of R$200 million in 2012. In 2013, WP became our shareholder and Mr. Zimerman became a member of our board of directors, responsible for implementing our professionalization. We now have 110 stores, a turnover ratio of R$1.2 110 billion and also provide veterinary services under our brand Seres. Mr. Zimerman won the Entrepreneur of the Year award by the Shopping Mall Store Owners Association (ALSHOP) in 2018, intends to transform Petz into the largest and best chain of pet shops in Latin America

Supervisory Board

Name Position Election Year Term of office
Andre Coji Member 2022 2023 ASM

Mr. Coji holds a bachelor´s degree in business administration from Fundação Getúlio Vargas (FGV) and a law degree from Faculdade de São Francisco. With more than twenty years of experience in finance and administration, he acted as a private bank and family office director, as a board member at Via Varejo S.A., and was the CFO at Tecnisa S.A. for ten years. Currently, he is part of the board of directors and independent committee at Smiles Fidelidades S.A. and a supervisory board member at Tecnisa S.A., Companhia Siderúrgica Nacional (CSN), Via Varejo S.A. and B3. He also exercises his role as director of the Brazilian Israeli Foundation. Mr. Coji does not hold positions in other third sector companies or organizations.

Cátia Yuassa Tokoro Member 2022 2023 ASM

Ms. Tokoro holds a bachelor´s degree in Electrical Engineering from the Pontifical Catholic University of Rio de Janeiro (PUC-RJ), with expertise in systems, and an MBA in business administration from the Brazilian Institute of Capital Markets (IBMEC-RJ). She served as the B2B Vice-president at the Grupo Imagem and Oi. Currently, she is part of the board of directors at SulAmérica and CHESF. Ms. Tokoro does not hold positions in other third sector companies or organizations.

Tiago Curi Isaac Member 2022 2023 ASM

Mr. Isaac has vast experience in business administration and as a board director. He served as the CEO at DHG Alimentos S/A, as a supervisory board member at Totvs S/A, as a board director at Associação Brasileira de Companhias Abertas, and was the responsible for the Capital Market at B3. He currently holds a seat on the board of directors of the following companies: BBM Logística S/A, Klabin S/A, Banco do Estado de Sergipe (BANESE) DHG Alimentos S/A. Mr. Isaac does not hold positions in other third sector companies or organizations.

Audit Committee

Name Position Election Year Term of office
Claudio Roberto Ely Member 2020 2 Years

Mr. Claudio Roberto Ely is a senior consultant at Warburg Pincus. Prior to that, Mr. Ely was CEO at Drogasil S.A., where he led the company’s IPO process in 2007 and participated in the merger of Drogasil with Raia S.A., which resulted in Raiadrogasil S.A., Brazil’s largest pharmacy chain.
Mr. Ely was also CEO and held management positions at Banco Geral do Comércio, and was Managing Director at Camargo Correa Metais. Mr. Ely is currently a member of the Boards of Directors of Pet Center, DIMED Distribuidora de Medicamentos and Petrobrás Distribuidora, and a member of the Advisory Council of Eurofarma Laboratórios and Sequoia Logística. He holds a degree in Civil Engineering from the Federal University of Rio Grande do Sul.

Gregory Louis Reider Member 2020 2 Years

Mr. Gregory holds bachelor’s degrees in Economics and International Relations from the Yale College. Mr. Gregory Louis Reider is the Chairman of the Board of Lojas Uniao 1A99 S.A., Chairman of the Board of Sequoia Transportes e Logistica S.A., and senior consultant at Warburg Pincus, a global private equity investment manager and controlling shareholder of Pet Center. Prior to that, he was Principal at Warburg Pincus from 2012 to 2020, led the private equity area of BR Partners, an investment bank focused on medium-size companies, and worked at Och-Ziff Capital Management, carrying out alternative investments in energy and emerging markets. He was a Board member of Omega Geração.

Vanessa Tondato Member 2020 2 Years

Ms. Tondato joined us in 2012 and currently serves as senior accounting manager, responsible for the tax and accounting areas. In line with our goals to improve professionalization, she has led our asset drop-down process and the organization of our financial reports and controls. Previously, she worked at the external audit practice at Ernest & Young for approximately seven years, holding positions ranging from trainee to practice manager in the city of São Paulo. She is specialized in internal controls, back office process and financial reporting according to international accounting standards (IFRS). She holds a bachelor’s degree in accounting from Centro Universitário Fundação Santo André.

Strategic Committee

Name Position Election Year Term of office
Aline Ferreira Penna Peli CFO & IRO 2021 2 Years

Mrs. Aline holds a degree in Business Administration from Fundação Getúlio Vargas, has almost 20 years of professional experience, having been, prior to joining the Company, Executive Director of Strategy, M&A, Business Development, Venture Capital and Investor Relations at Arezzo&Co, where she worked for around 5 years. Mrs. Aline also has 14 years of professional experience in the Financial Market, in the Buy-Side Equity Research area, having been a senior analyst at HSBC Asset Management and Bradesco Asset Management with a focus on companies in the Consumer and Retail segment in Brazil and Latin America, in addition to Private Equity and Investment Banking/M&A.

Claudio Roberto Ely CFO & IRO 2021 2 Years

Mr. Claudio Roberto Ely is a senior consultant at Warburg Pincus. Prior to that, Mr. Ely was CEO at Drogasil S.A., where he led the company’s IPO process in 2007 and participated in the merger of Drogasil with Raia S.A., which resulted in Raiadrogasil S.A., Brazil’s largest pharmacy chain.
Mr. Ely was also CEO and held management positions at Banco Geral do Comércio, and was Managing Director at Camargo Correa Metais. Mr. Ely is currently a member of the Boards of Directors of Pet Center, DIMED Distribuidora de Medicamentos and Petrobrás Distribuidora, and a member of the Advisory Council of Eurofarma Laboratórios and Sequoia Logística. He holds a degree in Civil Engineering from the Federal University of Rio Grande do Sul.

Eduardo Terra Member 2020 2 Years

Mr. Terra holds a bachelor’s degree in business administration from Escola Superior de Propaganda e Marketing (ESPM), a postgraduation degree from Fundação Instituto de Administração (FIA) and a master’s degree from University of São Paulo. Mr. Terra has been serving as deliberative advisor to Savegnago Supermercados since 2014 and to Lopes Supermercado since 2016. He also serves at the strategy and innovation committee of Center Norte since 2017 and at the advisory board of Extrafarma / Grupo Ultra since 2018. He is also a partner at BTR Educação e Consultoria and Évolus Educação Digital, and serves as president of the Brazilian Society of Retail and Consumption – SBVC. Mr. Eduardo Terra does not hold positions in other third sector companies or organizations.

Gregory Louis Reider Member 2020 2 Years

Mr. Gregory holds bachelor’s degrees in Economics and International Relations from the Yale College. Mr. Gregory Louis Reider is the Chairman of the Board of Lojas Uniao 1A99 S.A., Chairman of the Board of Sequoia Transportes e Logistica S.A., and senior consultant at Warburg Pincus, a global private equity investment manager and controlling shareholder of Pet Center. Prior to that, he was Principal at Warburg Pincus from 2012 to 2020, led the private equity area of BR Partners, an investment bank focused on medium-size companies, and worked at Och-Ziff Capital Management, carrying out alternative investments in energy and emerging markets. He was a Board member of Omega Geração.

Luciano Rocha Sessim Member 2020 2 Years

Mr. Sessim holds a bachelor’s degree in business administration and an MBA in strategic marketing from Unisinos in the state of Rio Grande do Sul, Brazil. From 2012 to 2015, he served as an officer at Walmart, where he adjusted the Brazilian operations to the global best practice. He joined us in 2015 as the executive officer of trade, marketing, and foreign trade, where he implemented our strategic planning for products categories, our quantitative planogram, and annual joint business plan with industries, increasing store productivity and commercial margins in 1000 bps in the past five years.

Sergio Zimerman Member 2020 2 Years

Mr. Zimerman is our chief executive officer and founder. He created our brand (originally under the name Pet Center Marginal) in 2002 after identifying an underpenetrated market with a shortage of competitors. He holds a bachelor’s degree in business administration from UNIP – Universidade Paulista and an MBA in retail from the University of São Paulo. He has also taken executive courses in Europe and in the U.S. Early in his career as an entrepreneur, he founded companies in different retail segments, as for example, clothes and beverage. As our founder and chief executive officer, he has led our initial expansion, which in ten years reached the mark of 27 stores and a turnover ratio of R$200 million in 2012. In 2013, WP became our shareholder and Mr. Zimerman became a member of our board of directors, responsible for implementing our professionalization. We now have 110 stores, a turnover ratio of R$1.2 110 billion and also provide veterinary services under our brand Seres. Mr. Zimerman won the Entrepreneur of the Year award by the Shopping Mall Store Owners Association (ALSHOP) in 2018, intends to transform Petz into the largest and best chain of pet shops in Latin America

Financial Committee

Name Position Election Year Term of office
Aline Ferreira Penna Peli CFO & IRO 2021 2 Years

Mrs. Aline holds a degree in Business Administration from Fundação Getúlio Vargas, has almost 20 years of professional experience, having been, prior to joining the Company, Executive Director of Strategy, M&A, Business Development, Venture Capital and Investor Relations at Arezzo&Co, where she worked for around 5 years. Mrs. Aline also has 14 years of professional experience in the Financial Market, in the Buy-Side Equity Research area, having been a senior analyst at HSBC Asset Management and Bradesco Asset Management with a focus on companies in the Consumer and Retail segment in Brazil and Latin America, in addition to Private Equity and Investment Banking/M&A.

Claudio Roberto Ely Member 2020 2 Years

Mr. Claudio Roberto Ely is a senior consultant at Warburg Pincus. Prior to that, Mr. Ely was CEO at Drogasil S.A., where he led the company’s IPO process in 2007 and participated in the merger of Drogasil with Raia S.A., which resulted in Raiadrogasil S.A., Brazil’s largest pharmacy chain.
Mr. Ely was also CEO and held management positions at Banco Geral do Comércio, and was Managing Director at Camargo Correa Metais. Mr. Ely is currently a member of the Boards of Directors of Pet Center, DIMED Distribuidora de Medicamentos and Petrobrás Distribuidora, and a member of the Advisory Council of Eurofarma Laboratórios and Sequoia Logística. He holds a degree in Civil Engineering from the Federal University of Rio Grande do Sul.

Gregory Louis Reider Member 2020 2 Years

Mr. Gregory holds bachelor’s degrees in Economics and International Relations from the Yale College. Mr. Gregory Louis Reider is the Chairman of the Board of Lojas Uniao 1A99 S.A., Chairman of the Board of Sequoia Transportes e Logistica S.A., and senior consultant at Warburg Pincus, a global private equity investment manager and controlling shareholder of Pet Center. Prior to that, he was Principal at Warburg Pincus from 2012 to 2020, led the private equity area of BR Partners, an investment bank focused on medium-size companies, and worked at Och-Ziff Capital Management, carrying out alternative investments in energy and emerging markets. He was a Board member of Omega Geração.

Sergio Zimerman Member 2020 2 Years

Mr. Zimerman is our chief executive officer and founder. He created our brand (originally under the name Pet Center Marginal) in 2002 after identifying an underpenetrated market with a shortage of competitors. He holds a bachelor’s degree in business administration from UNIP – Universidade Paulista and an MBA in retail from the University of São Paulo. He has also taken executive courses in Europe and in the U.S. Early in his career as an entrepreneur, he founded companies in different retail segments, as for example, clothes and beverage. As our founder and chief executive officer, he has led our initial expansion, which in ten years reached the mark of 27 stores and a turnover ratio of R$200 million in 2012. In 2013, WP became our shareholder and Mr. Zimerman became a member of our board of directors, responsible for implementing our professionalization. We now have 110 stores, a turnover ratio of R$1.2 110 billion and also provide veterinary services under our brand Seres. Mr. Zimerman won the Entrepreneur of the Year award by the Shopping Mall Store Owners Association (ALSHOP) in 2018, intends to transform Petz into the largest and best chain of pet shops in Latin America

Human Resources Committee

Name Position Election Year Term of office
Claudio Roberto Ely Member 2020 2 Years

Mr. Ely is a senior consultant at Warburg Pincus. He holds a bachelor’s degree in civil engineering at the Federal University of Rio Grande do Sul (UFRS). Mr. Ely served as chief executive officer of the Brazilian drugstore chain Drogasil S.A. where he led the company’s first IPO in 2007. He also participated in the merger of Drogasil with Raia S.A. which formed Raiadrogasil S.A., the larger drugstore chain in Brazil. Mr. Ely served as chief executive officer and executive officer of Banco Geral do Comércio and as executive officer of Camargo Correa Metais. Currently, Mr. Ely is a member of our board of directors and also of the board of directors of DIMED Distribuidora de Medicamentos, and Petrobrás Distribuidora. He is also a member of the advisory board of Eurofarma Laboratórios and Sequoia Logística. Graduated in Civil Engineering from the Federal University of Rio Grande do Sul. Graduated in Civil Engineering from the Federal University of Rio Grande do Sul.

Gregory Louis Reider Member 2020 2 Years

Mr. Reider holds a bachelor’s degree in economics and international relations from Yale College. He is a senior consultant at Warburg Pincus. Previously, he served as principal officer at Warburg Pincus, led the private equity department at BR Partners, and worked at Och-Ziff Capital Management in New York, where he specialized in alternative investments in energy and in emerging markets and served as member of the board of directors of Omega Geração. Currently, Mr. Reider is a member of our board of directors since 2013.

Sergio Zimerman Member 2020 2 Years

Mr. Zimerman is our chief executive officer and founder. He created our brand (originally under the name Pet Center Marginal) in 2002 after identifying an underpenetrated market with a shortage of competitors. He holds a bachelor’s degree in business administration from UNIP – Universidade Paulista and an MBA in retail from the University of São Paulo. He has also taken executive courses in Europe and in the U.S. Early in his career as an entrepreneur, he founded companies in different retail segments, as for example, clothes and beverage. As our founder and chief executive officer, he has led our initial expansion, which in ten years reached the mark of 27 stores and a turnover ratio of R$200 million in 2012. In 2013, WP became our shareholder and Mr. Zimerman became a member of our board of directors, responsible for implementing our professionalization. We now have 110 stores, a turnover ratio of R$1.2 110 billion and also provide veterinary services under our brand Seres. Mr. Zimerman won the Entrepreneur of the Year award by the Shopping Mall Store Owners Association (ALSHOP) in 2018, intends to transform Petz into the largest and best chain of pet shops in Latin America.