Our Story

Founded on August 17th, under the name of Pet Center Marginal, Petz maintains the entrepreneurial and visionary DNA in its essence, expanding its operations and strengthening its relationship with pet lovers. With its natural disruptive and pioneer character, in 2003 Petz became the first 24/7 pet shop in the world.

The first store, located on Marginal Tietê (SP), gains a new grooming center, maintaining the care of professionals and allowing the consumers to watch their pets (through the glass walls) while they are being groomed. Over its 20 years of existence, transparency, respect and care for the pet and its family remain an important part of the culture and values disseminated within the Petz team, regardless of where they operate (stores, distribution center, head office).

“Vale a Pena Ser Fiel” is officially launched, a pioneer loyalty program in the pet market with cash-back benefits for future purchases. In the same year, Petz also launched its first online sales channel.

Petz opened its first unit outside the state of São Paulo, in Brasília (Brazil´s capital). The agility in the decision-making process, allied with the capacity of foreseeing opportunities to capture new spaces, has always been part of Petz’s entrepreneurial DNA.

Entry of the Warburg Pincus investment fund, which maintained Sergio Zimerman as partner and CEO of the group, and brought new strategies to strengthen and expand the brand.

Officially as Petz, the chain implements a new standardized layout in all stores, with navigation divided into worlds (dogs, cats, birds, rodents and aquarium), and inaugurates the Morumbi store in the city of São Paulo, the first 100% designed with the new brand project. The year also marks the chain’s investment in the gardening segment and the inauguration of its new administrative headquarters, concentrating the Executive Board and store support departments.

An important milestone towards the increase in efficiency of the supply chain, the chain’s new Distribution Center (DC) is inaugurated in Embu das Artes (SP), currently having more than 28 thousand m2. Petz becomes one of the first retailers to integrate end-to-end physical and virtual inventory through the deployment of proprietary technology and a focus on constantly improving its supply chain capabilities.

In tune and a pioneer in implementing personalization and loyalty trends, Petz redesigns its digital platform and launches exclusive products within the Petz private label strategy. Following the national expansion, the year also marks the inauguration of the flag ship store in Itaim Bibi (SP), and the brand’s entry into the southern region of Brazil. During this period, the chain already has modalities for picking up orders at the store (pickup store) and dispatching orders from the store’s inventory (ship from store), given the initiatives being implemented to integrate inventories (DC and stores). Committed to animal welfare, Petz signs a partnership with Editora MOL for the sale of educational books in stores, with all profits donated to partner NGOs of the Adote Petz Program.

Confirming its essence as a specialist in the health and well-being of pets, Petz launches its brand of veterinary services, with the inauguration of the first Seres Veterinary Hospital, located in the Ricardo Jafet (SP) flag ship store. The Seres brand is a pioneer in the veterinary field, investing in state-of-the-art equipment and technology and implementing units designed to generate preventive care and differentiated service for pet owners. Advancing on its digital roadmap, the Petz app is launched, for purchasing products online, with various features to provide more convenience, speed and security in the interaction with its loyal customers, those who loves pets.

Proof that the physical and digital channels go together at Petz, the year marks 2 achievements: the milestone of 100 stores with the opening of the store in Caxias do Sul (RS) and the launch of Pet-Commmerce, a tool that uses artificial intelligence, and is able to identify the pet’s degree of interest in the products presented on the site for purchase. Petz’s successful trajectory is awarded with the Effie Awards Brazil and Cannes Lions, for the launch of Pet Commerce, and also includes participation in the Pet Experience, the first pet fair for consumers in Brazil, and the annual record of 7,600 dogs and cats adopted, through the Adote Petz Program in partnership with NGOs and pet protectors across the country.

The journey of Petz chain – now leaders in the pet segment in Brazil – combining operational efficiency, innovation and national expansion, is crowned with its initial public offering (IPO) on B3, the first pet retailer to enter Novo Mercado segment on the Brazilian stock exchange. Once again Petz innovates: at the traditional bell ringing ceremony, which marks the IPO and the start of shares trading, Wolke, a border collie dog, was selected to participate in the event for the first time in history. Advancing in the strategy of implementing its network of services and veterinary hospitals, the layout and communication of all units are restructured under the new Seres brand and, through Adote Petz Program, the network celebrates more than R$ 1 million donated to partner NGOs through the sale of products in partnership with Editora MOL.

Marked as the beginning of a new strategic cycle for Grupo Petz, the year 2021 reflects the ambition to be a complete, reliable and integrated platform to offer the best for pets and their owners in the most different points of contact and journeys through our vision of “be recognized worldwide as the best ecosystem in the Pet segment by 2025”. In this context, we announced three strategic (and complementary) movements – Cansei de Ser Gato (CDSG), Zee.Dog and Cão Cidadão/Alexandre Rossi. In addition, in November, we carried out the first follow-on in the history of Grupo Petz, through which we raised approximately R$780 million – being one of the priority offers with the highest exercise ratio by current shareholders in the history of B3. With the opening of the first store in the city of Manaus, Petz became the first chain of pet stores present in all Brazilian states and we consolidated our absolute leadership position in the segment.

We want to do more and go further! Are we going with Petz in 2023? Be part of this journey, be passionate about pets like us.

The year 2022 is marked by achievements such as the opening of 50 new units, a record in the Company’s history and one of the largest area growths in Brazilian retail. We also reached R$1 billion in revenue on the Digital channel for the first time, demonstrating the strength of the Petz brand and its Omnichannel platform, with a unique value proposition for customers. The investments made throughout the year, added to discipline in the capital allocation process and execution, allowed the Company – once again – to gain market share in 2022. In addition, Petix joins the group, marking the acquisition of a solid and leader company, acting in a segment with a high growth potential and with a small penetration in the Brazilian market.

We want to do more and go further! Are we going with Petz in 2023? Be part of this journey, be passionate about pets like us.

The customer evolves, and so does Petz. The year 2023 marks one of the significant moments in our history that symbolizes the company we have become: the Brand Refresh, which represents the new experience we want for our customers – more integrated and with even better products and services. We published the Annual Sustainability Report and advanced the ESG agenda with the start of operation of the Sustainability Committee.

We are committed to achieving growth at higher levels and continue to be guided by one of our non-negotiable values since our foundation: delighting our customers by placing them at the center of all our decisions.